Do we have to discuss the digital marketing funnel over and over again in marketing? There are various types of funnels such as purchase funnels, sales funnels, inbound funnels, but regardless of the name, they all boil down to describing the same concept.
A funnel is simply a method to visually represent the customer’s journey, starting with a research process and culminating in a purchase of your product or service. At the widest part of the funnel, where the buyer begins their journey, is where you find your customers. Also, this game takes place at the very bottom of the funnel.
Introduction to the digital marketing funnel
So as marketers, our mission is to funnel prospects into buyers, and as buyers, move prospects from the top to the bottom of the funnel. Because of the number of people who will never make it all the way through the funnel, the shape of the funnel is important.
Because of that, your product or service will reach the majority of the people who can buy it, but only a small portion of these people will actually make a purchase. In modern times, we tend to separate the funnel into four different sections. Awareness, Interest, Desire, and Action. When you reach the top, you are in a state of awareness. If you’re trying to attract prospects, you have to get them to notice that you have things to offer, and who is offering them.
Introducing your product to the prospect
At this point, your brand has been introduced to the prospect, but you should also bear in mind that they may have already come into contact with your competitors. It is now, below our level of consciousness, that we have an interest. When at this stage, a consumer starts investigating products or services that they can avail of, they will engage in more detailed research.
And, after that, comes desire, which we can also call consideration. The prospect wants to make a purchase here, but it is possible that it will be with your brand or with a competing brand. They are still in the process of evaluating whether or not to make the commitment. And to finish off, action.
If they are going to buy, they will or they won’t. If you’re picked as a finalist for your company, another company, or based on their findings, they may choose not to buy from you at all. This is the very first of our digital marketing funnel structure, and we refer to it as the item model. Loyalty can be seen in the last step, which is also referred to as an expansion.
Engegement And Generating Enquries
Retaining customers essentially boils down to the act of keeping them. We refer to these segments as the top of the funnel, the middle of the funnel, and the bottom of the funnel frequently. During the process of converting a lead into a customer, you have a consumer who is right on the verge of making a purchase.
Bottom funnel marketing concentrates on identifying prospective customers who are in the process of buying decisions and then converting them. Search advertising is particularly useful in this case. You have your main goal, which is to have leads become aware of your solution, at the top of the funnel.
Without any top-of-the-funnel marketing, there will be no one leaving the other side, and you will have to convince them to purchase before they can come out of the other side. As you might expect, in the middle of the digital marketing sales funnel, the nurturing process is in place to ensure the lead does not stagnate. It is giving them a fantastic experience, as well as everything they could possibly need, all while putting them in the best possible position to make their decision.
Understanding your customer’s stages and their next step forward is important so you can serve them with marketing strategies that take them to the next stage. Good Luck.